Scroll through Instagram or TikTok, and you’ll see one drink popping up again and again: the ube matcha latte.
With its mix of bright purple and deep green, it instantly grabs attention. But it’s not just about the looks. The flavor is what keeps people coming back.
Ube brings a soft sweetness with nutty notes, while matcha balances it out with its earthy taste. Together, they create a drink that feels fresh, balanced, and worth sharing online.
Why Gen Z Loves It
Café culture has always thrived on drinks that combine creativity with taste, and this is where the ube matcha latte shines.
Gen Z, in particular, looks for food and drinks that are unique, colorful, and photo-ready. The ube matcha latte checks every box. It’s fun to order, fun to photograph, and fun to drink.
That’s why cafés and bubble tea shops are adding it to their menus and why customers line up for it.
The Perfect Flavor Pairing
Some drinks look nice but don’t always taste the part. The ube matcha latte is different.
Ube’s purple hue makes it stand out, but the flavor is what seals the deal. It’s rich yet smooth, with a hint of sweetness that balances perfectly with the slightly bitter matcha.
Add milk or creaminess, and you get a drink that tastes just as good as it looks. This balance is why it works in so many variations: iced, hot, blended, or even as part of other café creations.
How Cafés Are Using It
Across the United States, cafés are finding creative ways to use ube and matcha together. It’s not just about lattes anymore. Think iced ube matcha frappes, blended drinks with chewy add-ons, or even colorful milk teas.
Customers love experimenting, and cafés love giving them more options to enjoy. With the rise of foodie culture, drinks like this can easily become bestsellers on any menu.
Jans Makes It Easy for Businesses and Home Brewers
One reason this drink is spreading so quickly is how easy it is to make using Jans’ products.
For cafés, bubble tea shops, or even small businesses, Jans has a ready-to-use range that takes the guesswork out of creating the perfect blend.
At home, anyone can recreate café vibes without needing barista training.
- The Sweet Cow Ube Sweetened Condensed Milk adds creamy sweetness while boosting the purple look.
- Jans Butterfly Ube Flavoring brings out a rich purple swirl and aroma that makes every cup pop.
- Jans Ube Powder is completely gluten-free and blends smoothly into hot or cold drinks.
- The Sweet Cow Evaporated Milk works as a smooth base to keep the flavors balanced.
- The Jubes Nata De Coco is for those who want a little extra chewiness and texture in their drinks.
Why It’s Perfect for Social Media
The rise of café drinks isn’t only about flavor anymore. People want something they can share online, and ube matcha lattes fit perfectly.
The vibrant layers, the creaminess, the toppings, it all makes for content that people love to post. Foodies, Asian dessert fans, and even casual café goers can’t resist snapping a picture before taking that first sip.
Easy to Try at Home
The best part is that you don’t need to wait until your next café visit to enjoy one. With a few Jans Enterprises Corp, you can make it at home.
Start with matcha, add in Jans ube products, mix with milk or your favorite dairy alternative, and you’ve got a colorful latte right in your kitchen.
You can even add Jubes Nata De Coco for a fun texture. It’s simple, delicious, and something you can customize however you like.
Final Thoughts
The ube matcha latte has proven that drinks can be more than just refreshments. They can experience something to share with friends, post online, and enjoy at cafés or home. With its stunning look, balanced flavor, and rising popularity among Gen Z, it’s clear why this drink is taking off. And thanks to Jans products, making one is easier than ever, whether you’re a café owner adding it to your menu or someone at home looking to try a new favorite.
